17 Beauty Tips for Older Women From the World's Top Makeup Artists (2024)

17 Beauty Tips for Older Women From the World's Top Makeup Artists (1)

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Not to be the bearer of bad news, but the makeup you wore on repeat in your 20s and 30s is probably not going to cut it anymore once you've reached a certain age. As we get older, our face begins to subtly change over time. Fine lines and wrinkles are more prominent, skin craves more hydration, and elastin and collagen begin to decline. While the thought of having to start fresh again may sound daunting—and maybe even frustrating—finding the best products for your changing skin texture is easier than you think.

According to Chanel makeup artist Kate Lee, there are few key tips one can follow to streamline their new and improved routine, beginning with looking for products specifically formulated with anti-aging ingredients.

"A mistake maturing women make when applying their makeup that I see a lot is that they have been using the same product for 10 years or more," says the pro, noting that buying a new foundation is a great place to start. "Foundations are incredible these days—they change constantly and if you stick with one product for many years, you may miss the magic. I encourage people to try new products and techniques—that in itself is an act of youthfulness!"

Ahead, Lee, along with more beauty industry legends, share their insider secrets—and preferred products—for youthful-looking skin, regardless of age.

Go easy with the foundation.

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"I believe using less makeup is best on mature skin, so I recommend focusing on the areas where you truly need the coverage and avoiding expression lines. Try using a lighter formula foundation and then building coverage where needed, or try using a concealer rather than 'blanketing' the skin and creating a blank canvas. Lean into smarter formulations and use less." — Kate Lee

Chanel VITALUMIÈRE AQUA Ultra-Light Skin Perfecting Sunscreen Makeup Broad Spectrum SPF 15

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Chanel VITALUMIÈRE AQUA Ultra-Light Skin Perfecting Sunscreen Makeup Broad Spectrum SPF 15

The fluid texture of this foundation goes on feather light and amps up skin's hydration with hyaluronic acid for natural wrinkle-softening dewiness.

Key Ingredients: "High Definition Light" pigments, hyaluronic acid

Coverage: Light to medium

Shades: 17

Future Skin Gel Foundation

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Future Skin Gel Foundation

This oil-free gel formula sinks seamlessly into skin for a "your complexion but better" look. For spots that needs some extra love, the coverage is buildable as well.

Key Ingredients: Aloe, Chamomile, Arnica

Coverage: Medium to full

Shades: 15

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Double Wear Sheer Long-Wear Foundation

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Double Wear Sheer Long-Wear Foundation

For those who prefer a more matte finish, this foundation wears sheer, but won't leave skin looking shiny.

Key Ingredients: SPF & Antioxidants with Vitamin E

Coverage: Sheer, matte

Shades: 15+

Define the lash line.

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"I recommend using my 'invisible lining' technique. Pressing the liner in between each lash along the lash line adds definition, bringing the look of lush and full lashes even before mascara." Trish McEvoy, makeup artist

1.5mm Mechanical Gel Eyeliner

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1.5mm Mechanical Gel Eyeliner

A super-thin tip and smooth gel formula make this mechanical liner easy to use for subtle touches.

Formula: Gel

Shades: 5

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Trish McEvoy Intense Gel Eyeliner Pencil

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Trish McEvoy Intense Gel Eyeliner Pencil

Bold color payoff and a long-wearing formula make this a great choice for all day wear.

Formula: Pencil

Shades: 7

Take time to prime.

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"Adding moisture to the complexion and taking time to prep is important. Products that prime the skin should be a light, easily-absorbed and hydrating. Moisturizer or serum work well, avoid using a product with too much emollience as it can cause the make up to move around. Always wait a few minutes for the product to settle before moving on with makeup."— Kate Lee

NARS Pro-Prime Smudge Proof Eyeshadow Base Original

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NARS Pro-Prime Smudge Proof Eyeshadow Base Original

Prevent creasing that can highlight fine lines with this eyeshadow primer that holds your favorite shade in place for hours on end.

Key Ingredients: Deep-Sea Extract, antioxidant rice extract

Compatible With: Cream, powder

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Tatcha The Liquid Silk Canvas

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Tatcha The Liquid Silk Canvas

This silky liquid primer not only creates a smooth base for your other makeup, it also helps it hold on without creasing or smudges.

Key Ingredients: Fibroin, sericin, and silk powder

Skin Type: Normal, combination, oily

Brighten and even out the complexion.

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"Apply a BB cream. If you don't have the time to totally prep your skin, BB is an all-in-one skin perfecter. Not only does it prime, brighten, and even out the skin, it protects from daily UV exposure. An even skin tone projects a more youthful look." —Trish McEvoy

Clinique Age Defense BB Cream Broad Spectrum SPF 30

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Clinique Age Defense BB Cream Broad Spectrum SPF 30

The lightest hint of color gently evens out skin tone—the built in SPF 30 and antioxidants ward off UV rays and free radicals that can induce signs of aging.

Skin Type: Dry, combination, oily

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bareMinerals Complexion Rescue Tinted Moisturizer

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bareMinerals Complexion Rescue Tinted Moisturizer

With nearly two dozen shades, this hydrating balm offers a wide array of options for every skin tone.

Key Ingredients: Hyaluronic acid, olive-derived squalane, mineral-based sunscreen

Coverage: Light

Shades: 20

Trish McEvoy Beauty Balm Instant Solutions BB Cream SPF 35

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Trish McEvoy Beauty Balm Instant Solutions BB Cream SPF 35

This semi-sheer formula—available in four shades—leaves a velvety finish on your complexion, while peptides give skin a boost.

Coverage: Medium to full

Skin Type: Normal, combination, oily

Shades: 4

Exfoliating is the key to smooth application.

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"Many women avoid exfoliating and end up looking like they’re wearing heavy makeup, because even the lightest application grabs onto dry patches (aka dead skin). " —Jenny Smith, makeup artist

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Resurfacing Mask

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Resurfacing Mask

Formulated with beta-hydroxy acid and pomegranate enzymes, this mask melts away dead skin cells to leave your skin looking smoother and brighter.

Key Ingredients: Pink clay, pomegranate enzymes, white willow bark

Skin Type: Dry, normal, combination, oily

Recommended Usage: 3x a week

More: The Best At-Home Chemical Peels

ExfoliKate Intensive Exfoliating Treatment

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ExfoliKate Intensive Exfoliating Treatment

A mix of chemical and physical exfoliants, this treatment tackles signs of dryness and dullness in two minute flat.

Key Ingredients: Papaya, pineapple, and pumpkin enzymes, lactic acid, aloe

Skin Type: All

Recommended Usage: 1-2x a week

The Method: Polish Exfoliator

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The Method: Polish Exfoliator

Get a dose of microdermabrasion at home with this fine-grit scrub that really sweeps away flakiness.

Key Ingredients: Pumpkin and pomegranate enzymes, magnesium crystals

Skin Type: Normal to combination

Recommended Usage: Once daily

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Prep lips before lipstick.

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"Scrub the lips, then apply concealer that’s the same color as your skin all over the lip with a foundation brush. Add a balm on top to set, which provides extra hydration. Outline with a liner, fill them in, and use a lip brush or your finger to apply the color." —Pat McGrath, makeup artist

Guerlain Liplift Lip Primer

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Guerlain Liplift Lip Primer

No more lipstick bleeding into the lines around your mouth, courtesy of this balmy primer that keeps lipstick right where you want it.

Finish: Shimmer

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April Long

Beauty Director

April Long writes about beauty, wellness, and luxury skincare for Town & Country.

Insights, advice, suggestions, feedback and comments from experts

Introduction

As an expert and enthusiast, I can provide information and insights on a wide range of topics, including makeup and skincare. I have access to a vast amount of information from various sources, which allows me to provide accurate and up-to-date information. Let's dive into the concepts mentioned in this article.

Makeup Tips for Mature Skin

The article discusses makeup tips for mature skin, highlighting the changes that occur as we age and suggesting ways to adapt our makeup routine accordingly. Here are some key concepts mentioned in the article:

  1. Changes in the Skin: As we age, our skin undergoes subtle changes such as the appearance of fine lines and wrinkles, increased need for hydration, and a decline in elastin and collagen levels.

  2. Choosing Anti-Aging Products: The article suggests looking for makeup products specifically formulated with anti-aging ingredients. Using products that cater to mature skin can help address specific concerns and provide a more youthful appearance.

  3. Foundation Selection: Makeup artist Kate Lee recommends avoiding the mistake of using the same foundation for many years. She suggests trying new products and techniques, as foundations have evolved and offer various benefits. It is advised to choose foundations with lighter formulas and build coverage where needed.

  4. Product Recommendations: The article provides recommendations for foundations suitable for mature skin, such as Chanel VITALUMIÈRE AQUA Ultra-Light Skin Perfecting Sunscreen Makeup, Future Skin Gel Foundation, and Double Wear Sheer Long-Wear Foundation.

  5. Defining the Lash Line: Makeup artist Trish McEvoy suggests using the "invisible lining" technique to define the lash line. This technique involves pressing eyeliner between each lash along the lash line to add definition and create the appearance of fuller lashes.

  6. Product Recommendations: The article provides recommendations for eyeliners, including the 1.5mm Mechanical Gel Eyeliner and Trish McEvoy Intense Gel Eyeliner Pencil.

  7. Priming the Skin: Kate Lee emphasizes the importance of adding moisture to the complexion and taking time to prime the skin before applying makeup. Light, easily-absorbed, and hydrating products are recommended as primers. It is advised to wait a few minutes for the product to settle before proceeding with makeup application.

  8. Product Recommendations: The article suggests NARS Pro-Prime Smudge Proof Eyeshadow Base Original and Tatcha The Liquid Silk Canvas as primers for the eyes and face, respectively.

  9. Brightening and Evening Out the Complexion: Makeup artist Trish McEvoy recommends using a BB cream as an all-in-one skin perfecter. BB creams can prime, brighten, even out the skin tone, and provide protection from daily UV exposure.

  10. Product Recommendations: The article suggests Clinique Age Defense BB Cream Broad Spectrum SPF 30, bareMinerals Complexion Rescue Tinted Moisturizer, and Trish McEvoy Beauty Balm Instant Solutions BB Cream SPF 35 as options for BB creams.

  11. Exfoliation: Makeup artist Jenny Smith highlights the importance of exfoliating to achieve a smooth makeup application. Exfoliating helps remove dead skin cells and prevents makeup from clinging to dry patches.

  12. Product Recommendations: The article suggests using products like Resurfacing Mask, ExfoliKate Intensive Exfoliating Treatment, and The Method: Polish Exfoliator for exfoliation.

  13. Prepping the Lips: Makeup artist Pat McGrath recommends scrubbing the lips, applying concealer that matches the skin tone, adding a balm for hydration, and using a lip liner and brush to apply color.

  14. Product Recommendations: The article suggests Guerlain Liplift Lip Primer as a product to prevent lipstick bleeding.

These are the key concepts discussed in the article regarding makeup tips for mature skin. Remember, it's always important to choose products and techniques that work best for your individual needs and preferences.

17 Beauty Tips for Older Women From the World's Top Makeup Artists (2024)

FAQs

What kind of makeup should a 70 year old woman wear? ›

Mature skin is more prone to dehydration, loss of elasticity, pigmentation and dark spots. To restore glow and keep skin looking plump, swap out full-coverage foundations for a base with skincare benefits. Amalie recommends liquid formulas that give sheer to medium coverage with a soft-lit glow.

How do you get flawless makeup on older skin? ›

What Is the Best Way to Apply Makeup for Mature Skin?
  1. Less Is More When It Comes to the Eyes. ...
  2. Opt for Brown Eyeliner Over Black. ...
  3. Use Eyeliner to Elongate Your Eyes. ...
  4. Be Careful What Moisturizer You Wear Under Foundation. ...
  5. Opt for Lightweight, Hydrating Foundation Formulas. ...
  6. Blend Your Foundation With a Makeup Sponge.
Oct 23, 2023

What makeup mistakes make you look older? ›

Too bright, too frosted, too matte, and too shiny. But in my opinion (as is this entire post), lipstick that is too dark is the number on lipstick mistake we can make. It's quite possibly the number one makeup mistake we make that can make us look older.

What brand of makeup is best for mature skin? ›

Our Top Picks:
  • Best Overall: Armani Beauty Luminous Silk Foundation, $69.
  • Best Foundation for Dry Skin: Chanel Les Beiges Healthy Glow Foundation, $65.
  • Best Full-Coverage Foundation: Makeup by Mario SurrealSkin Foundation, $42.
  • Best Foundation With SPF: Shiseido Synchro Skin Radiant Lifting Foundation SPF 30, $47.
Feb 29, 2024

Should 70 year old woman wear eyeliner? ›

Less is more when it comes to eyeliner for aging eyes. Applying too much or too thick of a liner can make your eyes look heavy and tired. Instead, apply a thin line of eyeliner along the lash line, focusing mostly on the outer corners of the eyes and your line should get thinner as you head in toward the tear duct.

How to look classy at 70? ›

In your 70s, it's a good rule of thumb to avoid looking too prim, too girly, or preppy. However, it's the perfect time to experiment with arty styles like tailored sweater coats, wide-leg pants, unusual clutches, and colorful patterns.

What foundation do makeup artists use on mature skin? ›

The Skin Care Hybrid: Sisley Sisleya Le Teint Anti-Aging Foundation. “The best foundations use great skin-care ingredients,” says Kinjo. “You want ingredients that help collagen production, like my favorite Sisley Paris Sisleÿa Le Teint Anti-Aging Foundation.”

What foundation does not sit in wrinkles? ›

Look for foundations labeled as "anti-aging," "hydrating," or "luminous" as they tend to work well for mature skin. Some popular choices are Estée Lauder Perfectionist Youth-Infusing Makeup, L'Oréal Age Perfect Radiant Serum Foundation, or IT Cosmetics Your Skin But Better Foundation.

How can I make my old face look younger with makeup? ›

Makeup artist Helena Olivares advises swapping vampy plum or brown tones for more neutral shades, as they can look a bit harsh on aging skin. Neutral tones and subtle pinks, she explains, can help you achieve a more youthful appearance, as they instantly give the skin a brighter and cleaner look.

Should an older woman wear mascara on bottom lashes? ›

DON'T wear mascara on your lower lashes. Playing up your lower lashes can make your eyes look droopy and draw attention to dark circles. It makes the eyes look older and accentuates the under eye wrinkles.

Does eyeliner on bottom make you look older? ›

A makeup artist once told us that harsh, thick eyeliner will age you like no other, especially if you only apply it to your bottom lash line. Think about it this way: Why would you want to add more shadow to that already-annoying area?

What color eyeliner should an older woman wear? ›

While black remains a classic choice, there are a few other eyeliner colours that work exceptionally well for older women. Brown provides a softer and more natural appearance, complementing various skin tones. If you're feeling adventurous, try experimenting with vibrant hues like purple or green.

What is the best foundation for aging skin over 60? ›

  • Tower 28 Beauty SunnyDays SPF 30 Tinted Sunscreen Foundation.
  • e.l.f. Flawless Satin Foundation.
  • Maybelline Instant Perfector 4-in-1 Glow Makeup.
  • L'Oreal Paris Infallible 24 Hour Fresh Wear Lightweight Foundation.
Apr 16, 2024

What is the best rated foundation in the world? ›

A Glamour Beauty Award winner for best foundation, Dior's Forever Foundation is beloved by pretty much everyone who tries it, especially Glamour's Yaptangco, who says it's the only foundation formula that's been able to control her “midafternoon grease.” She says: “Full-coverage fans will love the blurring and matte ...

What makeup makes skin look younger? ›

Choose a sheer foundation that won't settle into fine lines and wrinkles. ​ Try a lightweight foundation with sheer coverage to help create a more youthful and natural-looking complexion like the Inner Light™ Mineral Tinted Moisture from Aveda.

How can a 70 year old woman look younger? ›

Skin brightening treatments, like Microdermabrasion, Light Peels, Micro Laser Peels, or the Clear & Brilliant Laser treatment all help patients to look 10 years younger or more, with just a few treatments. These treatments can be used in order to combat the signs of aging in the face, such as: Wrinkles.

What is the best foundation for an older woman? ›

In addition to the Dior Backstage Foundation, we were also highly impressed by the Makeup Forever Reboot Active Care Revitalizing Foundation. This foundation formula has a lightweight and buildable coverage that allows you to customize your makeup look while also delivering anti-aging benefits.

Should you wear more or less makeup as you get older? ›

Although it may be counterintuitive, it is better to apply less makeup as you age, rather than more. You may feel like more lines and wrinkles need more coverage, but heavy foundations and cream blushes tend to sink into creases in the skin, thus exaggerating their appearance.

Should seniors wear eye makeup? ›

Even for evenings, we suggest minimal eye makeup for over 60. Eye makeup for over 60 looks great when it's subtle. Don't go overboard with the eye makeup. You don't need to wear a lot of it at all, but if you're going to wear any, make sure it's just enough.

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